Briefing Studies

Starting from the briefing that the client gives us, and using the information from our Study, we carry out a search of the most suitable Personalities that best convey the values that the brand wants to spread to their consumers.

 Personality Studies

Deep analysis of a Personality in order to detail who is he/she, what values he/she transmits to the consumer, who is his/her more related consumer, which are his/her weaknesses and strengths; evolution analysis of the personality in terms of popularity, values and association with specific categories and brands. Comparative with other “Personalities” groups (men, models, actors...) as with other potential prescribers. Adequacy to the advertising and advertising burn-out…

Personality Ad-hoc Cards

Different types of cards with specific information about the personality according to customer requirements. Intermediate step between BPM Card and Personality Study.

BPM Cards

Contained data: level of knowledge, general assessment, and 17 image assessed attributes of the personality, based on total population and differentiated by consumers’ gender, age and social class. Plus, a summary from the information that contextualizes the personality data and that is the differentiation factor of Personality Media´s activity.

International Studies

Great response capacity in the analysis and study of international personalities, being able to service advertisers looking to know the personalities perception in specific countries of interest.